Our Story

From Brazil to Israel through Coffee

We moved to Israel from Brazil in 2016. It was a huge step in our lives. We always thought about living in Israel but having a big family and a business back in Brazil made it hard to do it.

Everything changed in 2014. Our daughter was living in Israel for one year in a Jewish youth program and we came to visit her. We found out that our connection to this country was even greater than we thought and we started thinking seriously about coming.One year later my daughter decided to move to Israel and following her steps, we also made the same decision. The only question was what to do for a living here.

Despite our Civil Engineer background, we had been working with coffee for the previous 10 years. We started with a small coffee shop in 2006 and we grew it into 10 shops in a few years. We used to go to farms around Brazil and search for the best coffee beans. We were lucky to make excellent partnerships with great farmers who sent their coffee to our roastery. We were roasting and selling high quality coffee throughout Brazil.

Once coffee was a passion, more than just a work for us, we thought that it could be our bridge from Brazil to Israel. We came back to Israel a few times to study the coffee market. The result was very exciting. Israelis really “love” coffee and going to coffee shops is a national ritual. But there were no shortage of coffee shops here. Would we have something exciting to offer? Gladly, in our opinion, our answer was yes.We returned to Brazil excited and decided to sell our business. It was sad to leave so many customers, workers, suppliers, friends and, above all, our family, but we were so sure of what we wanted that everything happened smoothly.

In November 2016 we landed here and became Israelis. Our Hebrew was (and still is) not so good. We are still trying to improve it but, for now, we are getting by with our English.

After six months in Israel we found our location at Dizengoff Street, Tel Aviv. The shop used to be a women’s fashion store, so it had to be completely renovated for a coffee shop.In May 28, 2017 Origem was open. It is a cosy and informal coffee shop where we roasted our own coffee and served it fresh as espressos, cappuccinos, cold coffee, chemex, french press and so on. The customers could choose among our variety of blends and single origins. We also served two famous brazilian treats: pão de queijo and brigadeiro.After 6 years we are very glad of what we have achieved so far. We have many regular customers that make our days happier and receive always new customers bringing us new stories and life perspectives.